Good quote on why content on the web is often so bad
Easiest conclusion—interesting, addictive content is not valued enough. Often it’s an afterthought, barely discussed with the client. It’s like magic dust and neither guru nor client knows where it will come from. The final product is a sparkly site with forgettable content. It’s like building a car and considering the engine last. Or just as often, neglecting to install one.
via darrenhoyt.com
Good article on content strategy. Go ahead, read it!